Lovoo, the number 1 relationship app across Germany, Austria and Switzerland, happens to be expanding significantly since its purchase by The Meet Group in 2017. Even though the Meet Group is situated out from the United States, Lovoo’s core markets have a home in European countries, with users getting together with the software in 10 languages that are different. The Meet Group has a monthly active user (MUA) count of 15m, with Lovoo being the contributor that is greatest to that metric.

The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. A mobile engagement platform, to conduct more A/B testing for marketing techniques including push notifications, in-app notifications, and email campaigns to do this, Lovoo turned to Leanplum.

Lovoo differentiates from popular US dating apps in a couple of means because it will not just add a ‘Match’ feature. Lovoo users is able to see other users which are nearby, they could message individuals they will haven’t matched with using ‘Icebreaker’, and additionally they can live flow. Lovoo’s income model is currently reliant on paid subscriptions for premium features, in-app acquisitions, and adverts. Lovoo does provide female users a lot of the premium features at no cost.

“We looked to Leanplum as the Lovoo product group wished to deliver more experiments based on theory, do more substantial A/B evaluation, and impact engagement and retention. It is really difficult to conduct those experiments and perform those development promotions in-house, as it requires a product that is immense and rollout without having the certainty of success. Continue reading →