OkCupid would like singles to understand that its owners tends to be DTF, although in terms it might seem.
The matchmaking app is revealing the first-ever marketing and advertising push this week with a multitude of out-of-home images and digital articles that provides newer meaning into acronym. Instead of “down to bang,” OkCupid is swapping the F with brilliant – and much more family-friendly – consideration like “fifty-five-hour binge,” “filter away further best” and “forget all of our baggage.”