By Ira Trivedi

Work of Truly Madly, a dating that is online, sits regarding the dusty borders of Delhi, Asia. But in, it may effortlessly be recognised incorrectly as a hip start-up in bay area: teenagers and feamales in hoodies, thin jeans, and sneakers lounge about on beanbags when you look at the modern age workplace, which can be nestled between free galleries and handicraft stores. Within the 2 yrs since its launch, Truly Madly has raised $5 million in financing and amassed close to two million users.

Arshad, 22, whom lives in the town that is small of, Uttar Pradesh, joined up with the advertising group of Really Madly six months ago, after graduating in one of India’s top universities. “My household is extremely conservative, and I also desired to bust out of this shell and do something in a different way,” Arshad said. Continue reading →